Game pc angry bird how to#
Game pc angry bird registration#

He also suggests running simple market tests with an early registration campaign on Facebook or Google to find out whether a specific platform appeals to your target audience. He recommends that developers do usability testing on rough prototypes of the versions theyвЂ™re interested in releasing, which also helps determine the ideal platform to focus on initially. Often, the problem can be selling the idea internally, convincing your teams and your leadership that making another version of your game for another platform is worth the effort, Luotio says. This is where market testing comes in, to determine whether thereвЂ™s an audience fit on other platforms. Finding the audience fit, testing for it, is something that is key.вЂќ Even if the answer is clearly that it doesnвЂ™t make sense, you can use that information to focus more on the platform where you know your game works best. вЂњBut a decade ago, they didnвЂ™t have the tools to measure and predict success on different platforms,вЂќ says Luotio. Much of the appeal of the mobile game, and much of the reason it was so addictive, were the touchscreen controls, and taking that away diluted the experience. While the desktop version was more immersive, it wasnвЂ™t necessarily the best fit in terms of gameplay. The desktop version of Angry Birds never had anywhere near the success of the mobile versions.

But it was a shotgun approach, he explains, and in some cases it was a bet that didnвЂ™t return on the investment. It was an enormous hit on mobile, and the companyвЂ™s initial reaction was to get Angry Birds on every possible platform and device. He points out the challenges that Rovio had with Angry Birds. вЂњOften developers are faced with a situation where they have to use or build their own account system that can talk to other platform versions, so player inventory carries over,вЂќ explains Luotio. Ideally, youвЂ™d want to enable people to play with the same account on multiple platforms, but thatвЂ™s easier said than done. The other barrier is porting and the technical difficulties that come with it.

Another choice is to redirect your internal resources away from producing new games to producing a new version of a current game. The immediate barrier is that you need to double your live operations team when you launch a game, just to be able to maintain relevant content and updates, which requires time, energy, and money. There are some barriers to entry, Luotio says. And obviously, he adds, the better the retention, the more people pay, especially with free-to-play. Players appreciate when they can log in to their favorite game on all of their devices. вЂњThatвЂ™s especially important for free-to-play games and games as a service, where you want to maximize how many players you can monetize.вЂќДЄ cross-platform strategy also has a significant impact on retention. вЂњItвЂ™s a very simple equation: The more platforms your game can support in a way thatвЂ™s intuitive to the players, the wider your audience,вЂќ says Miikka Luotio, interim director of business development, Europe, at Xsolla. Fall Guys, another wildly popular game in 2020, was released on PC, desktop, and console first, and based on success on those platforms, is now coming out in a mobile version. The developers of Genshin Impact released the game across platforms simultaneously, including mobile, desktop, and consoles. And it became one of the most successful games of the year. But as its popularity grew over the course of the pandemic, the game went cross-platform, becoming available on Steam, Switch, and Xbox. Among Us was first released on mobile in early 2020. The pandemic has highlighted how important a cross-platform strategy is for developers, and three games in particular have reaped the rewards.

Game pc angry bird how to#

Learn how to develop a multi-platform launch in this VB Live event. Taking your mobile game to new platforms can improve the discoverability of your game, help you create a community with your players, and scale your mobile business.